Our Mission

Our ultimate vision is to ensure everyone can access and appreciate beauty, regardless of their location.

Two young girls holding hands and walking on a dirt trail in a rural landscape with rolling hills under a clear blue sky.

Photo by Josue Michel on Unsplash

We want to integrate the beauty of the world into our daily lives – because we believe that beauty is a human necessity, not a luxury.

The 1 Million Beautiful Places Project
We're on a mission to map 1 Million Beautiful Places around the world. Using the combined power of AI and community contributions, we're creating unprecedented data to help governments preserve natural assets, guide urban planners in designing more liveable cities, and give communities evidence to protect the spaces that strengthen social bonds.

This isn't just a collection of famous landmarks. Our democratic approach means beauty is defined by collective human insight, capturing everything from celebrated landscapes to overlooked local gems.

Our ultimate goal is to reveal the intrinsic value and characteristics of beautiful places, so that the world can access them more easily and manage them better by creating and preserving them where needed.

Download the app and start contributing.


Data as a Catalyst for Transformation
Our collected data can inform urban development and policy, guiding efforts to preserve and enhance our public spaces. Citizens can discover and appreciate beauty more readily; governments can more effectively manage natural and built assets; businesses can tailor services to enhance experiences within these spaces; and researchers can access invaluable data, furthering our understanding of beauty's influence on individual wellbeing, economic vitality, and societal health. We believe that our data is more than informational – it's a transformative tool capable of unlocking opportunities to boost individual wellbeing, strengthen community bonds, and fuel economic prosperity.

Contribute your insights by rating images from around the world to help our algorithms keep learning what humans find beautiful.

Conducting Research
We will use this data for research projects to understand the impact of beautiful places on human and economic wellbeing. Armed with quantitative evidence, public good organisations and local communities can make more informed decisions about the creation and conservation of beauty in their neighbourhoods.
Read more about our research.

Supporting like-minded organisations with our beautiful places data
We will support like-minded organisations and institutions by providing them easy access to data and insights about beautiful places. By doing so, we hope to exponentially amplify the positive impact this information can have on human wellbeing.

We aim to provide this beautiful places of data free of charge to any social good organisation that:

  • conducts research connected to beautiful places for social good purposes

  • intends to use beautiful places data for a product that benefits wellbeing

  • creates products that help people discover more beautiful places

  • actively works to help preserve beautiful environments for future generations

Beauty as a Universal Right
We are steadfast in our belief that beauty in our surroundings should be a universal right, not a privilege for the few. Beauty transcends mere aesthetics – it revitalises our spirit, fortifies our sense of community, and enhances the spaces where we live and interact. As the pace of everyday life accelerates, these encounters with beauty act as essential interludes, infusing our routine with moments of serenity and joy.

Our Structure
Beautiful Places AI Community Interest Company holds and protects our data with an asset lock, ensuring it continuously serves global communities rather than private interests. This structure reinforces our commitment to positive social impact.

The CIC licenses this data to our trading company, Beautiful Places AI Technologies Ltd, under responsible AI terms that require ethical use. This enables us to work with commercial partners while safeguarding the data's integrity and purpose.

Help us create a global database of beautiful place ratings.

Download Our App